One of them, Willem 1, aka “The Taciturn”, named after his silent character illustrates well the personnality of the CELLIER DES PRINCES winegrowers.
Men who believe that actions speak louder than words. Theses men have written the story of CELLIER DES PRINCES.
In 1925, a group of winegrowers, upholding values of fraternity and solidarity, decided to team up. 11 years later, this visionnary men will be involved in the creation of the 1st AOC in France : CHÂTEAUNEUF-DU-PAPE.
In the 60s, the second generation of winegrowers from CELLIER DES PRINCES anticipated the leisure society and the growth of wine tourism. For that matter, they set up the tasting room of CELLIER DES PRINCES next to the national road 7 (RN7).
Trusted supplier of the most prestigious negociants from Burgundy and Rhône, historically merchants of Châteauneuf-du-Pape, CELLIER DES PRINCES sells them for decades the CHÂTEAUNEUF-DU-PAPE coming from its vineyard.
The exceptionnal quality of the terroirs of CELLIER DES PRINCES brings rare qualities to the CHÂTEAUNEUF-DU-PAPE wines, but also to the COTES DU RHONE, which are valued at prices way beyond the market price. Business is good.
The winegrowers have to deal with a fickle price of CHÂTEAUNEUF-DU-PAPE, but they can’t accept such variations for very long. In the early 2000s, the market price was at its lowest. A rebellion starts.
At the General Assembly in 2005, the board is overthrown, the president is removed from his position, a new order is emerging.
After decades in the shadows, during which they produced a prestigious wine not bearing their name, CELLIER DES PRINCES took control of its own destiny.
The winegrowers will produce and sell directly their own bottles of wine under the brand CELLIER DES PRINCES.
In less than 10 years, the sales in bottles of CELLIER DES PRINCES have been multiplied by 6, reaching 96% of the whole production.
United as they were in the early days, the winegrowers of CELLIER DES PRINCES are today proud to have their wines enjoyed throughout the 5 continents and proud to share their values of conviviality and excellence.
