HÉROSÉ: a cuvée redesigned to reduce its impact
At Cellier des Princes, we believe that the evolution of the wine market also requires a transformation of our practices.
With HÉROSÉ, we have undertaken a complete redesign of the packaging, with a clear objective: to reduce our environmental impact while preserving the product experience.
A comprehensive eco-design approach
Historically, HÉROSÉ featured a technically complex packaging: a heavy bottle, screen printing, and multiple logistical steps.
We made the choice to rethink the entire concept with a more responsible approach.
This new version is based on:
- a lighter bottle (-135 g per unit)
- a redesigned packaging approach, more environmentally responsible
- optimized logistics
- a textured paper label, replacing the previous soft-touch finish
A measurable and controlled impact
At our annual production scale (15,000 bottles), this represents:
- around 2 tonnes of glass saved
- approximately 425 kg of CO₂ emissions avoided
- the equivalent of nearly 4,500 km driven by car
Same identity, new approach
While the packaging has evolved, the essence remains unchanged:
👉 an elegant, approachable rosé, true to its identity.
With HÉROSÉ, we are choosing a product that is more responsible, without compromising on aesthetics or pleasure.
